BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
BEGIN:VEVENT
DTSTART: 20200520
DTEND:20200520
SUMMARY:Inbound Marketing para Abogados y Técnicas para Captar Clientes E&J School
LOCATION:Online
DESCRIPTION:<div class="elementor-element elementor-element-94bba9a elementor-widget elementor-widget-text-editor" data-element_type="widget" data-id="94bba9a" data-widget_type="text-editor.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; font-size: 20px; color: rgb(85, 85, 85); font-family: FFGoodHead;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><div class="elementor-text-editor elementor-clearfix" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-size: 15px !important; text-align: justify;"><div class="elementor-element elementor-element-559b02e elementor-widget elementor-widget-heading" data-element_type="widget" data-id="559b02e" data-widget_type="heading.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; text-align: center; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><div class="elementor-element elementor-element-92215c9 elementor-widget elementor-widget-heading" data-element_type="widget" data-id="92215c9" data-widget_type="heading.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><h4 class="elementor-heading-title elementor-size-default" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; letter-spacing: 1px; color: rgb(73, 73, 73); line-height: 1; font-size: 17px !important;">Especialízate en Inbound Marketing para abogados y Técnicas para captar Clientes</h4></div></div><div class="elementor-element elementor-element-94bba9a elementor-widget elementor-widget-text-editor" data-element_type="widget" data-id="94bba9a" data-widget_type="text-editor.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; font-size: 20px; color: rgb(85, 85, 85); font-family: FFGoodHead;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><div class="elementor-text-editor elementor-clearfix" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-size: 15px !important; text-align: justify;"><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">A través de este curso el alumno, partiendo de una introducción que recoge los aspectos básicos del marketing de servicios, conocerá las diversas acciones existentes tanto para fidelidad como para captar clientes, conocimientos que se exponen de forma eminentemente práctica.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">Cada una de las acciones comerciales, tanto a nivel on Line como marketing tradicional, se trata en profundidad y de forma práctica, de manera que el alumno puede implementarlas en su actividad de manera inmediata.</p></div></div></div><div class="elementor-element elementor-element-559b02e elementor-widget elementor-widget-heading" data-element_type="widget" data-id="559b02e" data-widget_type="heading.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; text-align: center; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><h4 class="elementor-heading-title elementor-size-default" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; letter-spacing: 1px; color: rgb(73, 73, 73); line-height: 1; font-size: 17px !important;">Detalles del programa</h4></div></div><div class="elementor-element elementor-element-8729d50 elementor-widget elementor-widget-text-editor" data-element_type="widget" data-id="8729d50" data-widget_type="text-editor.default" style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative; width: 623.984px; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><div class="elementor-widget-container" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"><div class="elementor-text-editor elementor-clearfix" style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; text-align: center;"><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Localización:</strong> España</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Idioma:</strong> Español</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Modalidad:</strong> Online</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Inicio:</strong>​ Abierto</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Horas acreditadas:</strong> 114 horas</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px; text-align: center;">Objetico del curso </strong></p><ol style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px 28px; outline: 0px; padding: 0px; vertical-align: baseline; list-style-position: outside; list-style-image: initial; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Conocer las acciones de marketing operativo más efectivas en el sector de la abogacía.</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Saber diferenciar las acciones de marketing en función de los medios a emplear (tradicionales u on line).</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Disponer de conocimientos prácticos para su implementación inmediata.</li></ol><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong>Programa del curso </strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">CAPTACIÓ</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">N Y FIDELIZACIÓ</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">N DE CLIENTES EN LOS DESPACHOS DE ABOGADOS: ACCIONES DE MARKETING.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BLOQUE 1.- INTRODUCCIÓN AL MARKETING TÁCTICO.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 1.- Los servicios del abogado.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.1.- Los servicios del abogado o el reto de tangibilizar lo intangible.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.2.- Factores que influyen en la contratación de los servicios.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.3.- Cualidades del abogado comercial.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.4.- Contratación de comerciales</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 2.- El marketing tá</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ctico.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.1.- Recursos y herramientas de ventas.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.2.- ¿Cómo elegir la herramienta correcta?</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.3.- Establecer objetivos de venta.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.4.- Medición de objetivos de venta.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 3.- La cultura del despacho y su influencia en el marketing.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.1.- La cultura de atención al cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.2.- El triángulo del marketing.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.3.- La importancia del cliente interno.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BLOQUE 2.- LAS ACCIONES DE MARKETING ON LINE</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 1.-  Introducción al marketing on line.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.1.-  Breve introducción al Marketing on line.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.2.-  Redes Sociales:</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">Seleccionar las redes más acordes a nuestro target.</p><ul style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px 18px; outline: 0px; padding: 0px; vertical-align: baseline; list-style: square; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Facebook</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Twitter</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">LinkedIn</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">YouTube</li>	<li style="box-sizing: border-box; border: 0px; margin: 5px; outline: 0px; padding: 0px; vertical-align: baseline;">Instagram</li></ul><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Módulo 2.- </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Las redes sociales (I)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.1.- Facebook</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.2.- Instagram</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Módulo 3.- Las redes sociales (II)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.1.- Twitter</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.2.- LinkedIn</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.3.- YouTube</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 4.-  C</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ómo actuar en las redes sociales.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.1.- Crear calendarios de contenidos.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.2.-  Monitorización</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ó</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">dulo 5.- La pá</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">gina web.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.1.- Web:</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Cómo podemos a través de nuestra web facilitar el proceso de compra:</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Qué debe tener una web para ayudar a la compra.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Apartados específicos para los productos/promociones /servicios a promocionar.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.2.- SEO / SEO Loc</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.3.- Chat a tiempo real / WhatsApp al.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 6.-  El blog y el chat.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">6.1.- Blog: contenidos que nos ayudan a generar confianza con el cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ó</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">dulo 7.-  Marketing de experiencias.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">7.1.- Marketing de experiencias aplicado a despachos.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Módulo 8.- Otros medios digitales.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">8.1.- Motores de búsqueda y directorios.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">8.2.- Newstgroup, grupos o foros de discusión</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">8.3.- Boletines y revistas electrónicas especializadas.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">8.4.- E-mail Marketing. Newsletters/MailChimp</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BLOQUE 3.- </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">LAS ACCIONES DE MARKETING TRADICIONAL.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 1.- Introducción al marketing tradicional.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.1.- Breve introducción al Marketing on line.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.2.- Elementos Imagen Corporativa.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Imagen corporativa: papelería, carpetas, tarjetas, etc.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Creación de dossiers: genéricos y específicos para cada servicio / producto</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">– Folletos específicos, fichas técnicas, etc.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 2.- Acciones de marketing tradicional (I)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.1.- Marketing directo</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.2.- Patrocinios              </p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.3.- Networking</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Módulo 3.- </strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Acciones de marketing tradicional (II)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.1.- Formación / ponencias / eventos: impartir / asistir.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.2.- Acciones eventos corporativos: organización de desayunos de empresa,…</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 4.- Acciones de marketing tradicional (III)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.1.- Radio</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.2.- TV</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.3.- Publicidad exterior: mupis, vallas, banderolas</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">4.4.- Buzoneo</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 5.- Acciones de marketing tradicional (IV)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.1.- Puerta fría</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.2.- Almuerzo de empresa</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">5.3.- Encuestas</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 6.- Acciones de marketing tradicional (V)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">6.1.- Llamadas</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">6.2.- Inversión en directorios</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">6.3.- Compra de espacios en medios de comunicación</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">6.4.- Entrevistas</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u style="box-sizing: border-box;">BLOQUE 4.- ACCIONES DE FIDELIZACIÓN AL CLIENTE.</u></strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 1.- El proceso de fidelización del cliente y los medios de fidelización (I).</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1.1.-</strong> Elementos a tener en cuenta para la fidelización del cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.2.- La capacidad técnica.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.3.- La información.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.4.-La accesibilidad.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">1.5.-La capacidad de respuesta.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 2.-  Los medios de fidelización (II)</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.1.- La Responsabilidad.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.2.- La honestidad.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.3.- El interés por el cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.4.- El servicio prestado por el despacho.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">2.5.-La deontología.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;"><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">M</strong><strong style="box-sizing: border-box; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ódulo 3.-  Las herramientas para la fidelización.</strong></p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.1.- Protocolo de actuación con el cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.2.- La carta de bienvenida.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.3.- Encuesta de satisfacción del cliente.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.4.- Encuesta ayúdanos a conocerte.</p><p style="box-sizing: border-box; border: 0px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(85, 85, 85); font-family: FFGoodHead; font-size: 15px;">3.5.-  La hoja de encargo.</p></div></div></div></div></div></div></div></div>
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