In this roundtable, we’ll discuss the importance of an efficient coordination between global trademark portfolio strategy and branding strategy within corporate planning. We’ll also discuss the role of technology-based solutions (such as global surveillance and proof of use) in the process of building strong brands.
Guest Speakers: María José Rodríguez.
Head of Distinctive Signs Examination Area, Spanish Patent and Trademark Office.
Gerard Guiu. Chief Executive Officer, ANDEMA.
Moderator: Isabel Cortés. Head of International Affairs, PONS IP; Vice-Chair of INTA’s Harmonization of Trademark Law and Practice Committee.
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