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This webinar will provide you with an introduction to basic concepts and definitions of Intellectual Property (IP) and Intellectual Property Rights (IPR). Additionally, participants are given a first overview of existing practices and processes related to IP management.

After the training, participants should be able to answer the following main questions:

• What is Intellectual Property (IP)?
• What are Intellectual Property Rights (IPR)?
• Why should I deal with IP/IPR issues? Why should IP be an integral part of my business strategy? What are the first steps to be taken?
• What IP protection can I use (e.g. trademarks, patents etc.)?
• To which institutions can I turn for help?
• What do different IP titles cost?
• How do I perform basic IP searches? What tools exist?
• What does counterfeiting mean?
• How can IPR be enforced?
• What are the basic mechanisms of making money with IP?