Navigating China's new Trademark Law: Practical Insights for EU SMEs

In late June, China adopted the amended Trademark Law, which addresses many long-term concerns of SMEs while having an impact on trademark prosecution, enforcement and brand protection strategies of SMEs operating in or entering the China market. This webinar will provide an overview of the key changes, examine their practical implications to SMEs and discuss how SMEs can prepare for the evolving legal framework, as the amended law comes to force in January 2027.

Ponente: Lisa Lu, IP Business Advisor del China IP SME Helpdesk. Idioma: inglés.

Horario: 9:00-10:00 CEST (15:00-16:00 hora de Pekín). Duración de la presentación: 40 minutos.

Registro gratuito hasta el lunes 24 de agosto de 2026, 18:00 CEST.

China IP SME Helpdesk (Comisión Europea)