Training| How to Protect your Intellectual Property in China

This is a hybrid training seminar in Shanghai. It talks about the IPR protection in China which especially focuses on virtual trade fairs. 

The global pandemic and the increasing digitalisation of the world economy have moved majority of trade fairs online or partially online. While online trade fairs are an excellent means to cost-effectively promote SMEs’ products, there are also specific IP risks involved. To be successful at online trade fairs SMEs need to develop a comprehensive IP strategy.