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Business investments, especially when targeting new geographies, are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally?

This training session will give some insights on:

(i) Importance of Business Internationalization for European SMEs

(ii) Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore

(iii) Snapshot of the current intellectual property practices in Southeast Asian Nations

(iv) Cultural aspects and their influence in market penetration in Southeast Asian

(v) Testimonial of a Portuguese SME in Singapore: Aptoide

Speakers:- Sara Medina, Member of the Board at SPI- Elio de Tullio, Managing Partner of De Rullio & Partners- Jaime Ong-Yeoh, Associate Partner of Hofstede Insight- Tiago Alves, VP Asia Pacific at Aptoide