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In this session, we will address how to use IP rights to negotiate and establish agreements with other companies, provide tips for commercial agreements in which IP plays a fundamental role, and discuss strategies to protect your commercial interests against violations and imitations, offering a global overview. 

• Main attractions of your product/service (technical solutions, design and name)

• Agency, distribution, and license agreements

• IP rights registration

Who should attend?

European Entrepreneurs, innovators, and business executives who are seeking to gain comprehensive knowledge about internationalisation and the role of Intellectual property rights in the most commonly used commercial agreements in an internationalisation process.