Trademark and Technology Strategy in Corporate Branding

In this roundtable, we’ll discuss the importance of an efficient coordination between global trademark portfolio strategy and branding strategy within corporate planning. We’ll also discuss the role of technology-based solutions (such as global surveillance and proof of use) in the process of building strong brands.

Guest Speakers: María José Rodríguez.

Head of Distinctive Signs Examination Area, Spanish Patent and Trademark Office.

Gerard Guiu. Chief Executive Officer, ANDEMA.

Moderator: Isabel Cortés. Head of International Affairs, PONS IP; Vice-Chair of INTA’s Harmonization of Trademark Law and Practice Committee.

Pons IP - Andema - OEPM - INTA